Inside Experts: Striking a balance between censoring your employees and protecting your company’s brand online
5 tips for crafting social media policies
Eric Esperne, InsideCounsel
Which brings me to social media policies. I’m not responsible for the social media policy at my company, and I’m very glad I’m not. Companies can easily trip over themselves drawing up rules for employee conduct online. There are several stakeholders in corporate social media policies, each with their own objectives. The marketing department smacks their lips over the opportunity for placing targeted, personalized product messages on social media sites. Human resources wants to attract young, well-educated, tech-savvy job candidates. (read the article)
Are Outside Counsel Using SEO and Social Media to Reach GCs?
Shannon Green, CorporateCounsel
And the lawyers’ failures to be digitally current can mean losing business with law departments, says Alexander. “If in-house counsel are going to LinkedIn to try to find attorneys, they’re only seeing about a third of the market that’s available to them,” he says. (read the article)
Corporate Counsel
In considering the legality of imposing discipline, the in-house lawyer will likely ask questions such as: “Has the employee recently engaged in protected activity?” and “Do we evenhandedly monitor all employees’…(read the post)
Michael Cavendish, The National Law Journal, October 19, 2011
What can in-house lawyers do with Google+, and while we’re talking, how does the service even work? The lawyer is tasked with answering outside vendor questions on third-party claims? She maintains a Circle for the vendor contacts she liaises with and sends links to the company’s model claim response letters, answers questions, and allows the contacts to post follow-up comments. (read the article)
Inside Experts: Striking a balance between censoring your employees and protecting your company’s brand online
